Class: Branding | University of Northern Colorado |
The objective of this project was to research and find a brand that I thought could use some better branding. Being the sneaker head that I am, I came across the brand Refreshed Shoe Cleaner and was instantly eager to rebrand them. For a stronger brand appearance, I changed the name to Refresh Sneaker Cleaner and aimed it towards a specific target market. By redesigning the brand's logo, product packaging, labels, and business cards, I was able to connect with a more exclusive target market. By doing so, Refresh Sneaker Cleaner now has much stronger branding with a more focused target audience. This project was designed on Adobe Photoshop and constructed by hand.